Systems, methods, and computer program products for passively attributing anonymous network events to their associated users are provided herein. Embodiments include filtering network events over a pre-determined time interval to generate a filtered event list. In an embodiment, event attribution includes attributing an anonymous network event to a user associated with a nearest-neighbor event relative to the anonymous network event. In another embodiment, event attribution includes attributing an anonymous network event to a user associated with an event in the filtered event list, wherein that user maximizes an event attribution function. In a further embodiment, event attribution includes determining a first potential attribution user for an anonymous network event based on a nearest-neighbor attribution approach; determining a second potential attribution user for the anonymous network event based on an event attribution function approach; and comparing the first and second potential attribution users to determine the attribution of the anonymous event.
Patent Number: 8,996,681
Date Issued: March 31 2015