Systems and methods for disseminating messages to a user via a mobile computing device are provided. In an embodiment, a route of the mobile computing device that includes at least a destination and one or more segments is determined, and one or more generally-broadcast messages, each corresponding to a geographic region, are received. A determination is made as to whether the mobile computing device, while traveling along the route to the destination, will traverse a particular geographic region associated with a particular generally-broadcast message of the one or more generally-broadcast messages; and if/when the mobile computing device will traverse the particular geographic region, the particular generally-broadcast message is disseminated, through the mobile computing device, to the user.
Patent Number: 10,107,643
Date Issued: October 23 2018