Transparent Engineering: Engaging Enterprise Application Users Via Social Media

By Stan Drozdetski , Sarah Rambacher

Application designers looking to engage users during and after the development process can use social media to build and engage user communities.

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Social media provides application designers with the opportunity to engage users throughout the product lifecycle. By building and engaging user communities, designers can gather feedback earlier in the design process, vet their ideas with the user base, and energize and empower their customers.