MITRE Licenses Geographic Location-Based Technology

FOR IMMEDIATE RELEASE:

McLean, Virginia, January 28, 2005 — MITRE's Technology Transfer Office has licensed the Geocast technology to SquareLoop, Inc., a northern Virginia based company specializing in emerging Location-Based Service (LBS) markets. The license grants SquareLoop worldwide exclusivity to the Geocast patents. The technology provides for a unique broadcast/receiver model for delivery of geographic specific information to cell phones and mobile communication devices without infringing on the privacy of the individual.

SquareLoop plans to market the Geocast technology for the business and civil service markets. Several early adopter markets have been identified: emergency alerting for utilities, governmental agencies, and hazardous industrial businesses; content delivery of traffic, weather, and Internet-derived media; and merchandising and promotional messages with geographic value.

"Our unique implementation of LBS ensures end-user privacy and will change the way content companies distribute information to their customers", says SquareLoop CEO Tom Stroup. "We believe this will lead to the creation of a whole new class of applications that were not previously possible with the early development of LBS."

"We are delighted that a dynamic player like SquareLoop will be working to transition MITRE-developed technology into the commercial marketplace," declared Gerard Eldering, MITRE's Director for Technology Transfer. "Our arrangement with SquareLoop ensures that an important technology generated by MITRE's research program will benefit the public at large as well as the company's federal government sponsors."

MITRE (www.mitre.org) is a not-for-profit national resource that provides systems engineering, research and development, and information technology support to the government. It operates federally funded research and development centers for the Department of Defense, the Federal Aviation Administration and the Internal Revenue Service, with principal locations in Bedford, Massachusetts, and McLean, Virginia.

About SquareLoop Inc.

Square Loop is a northern Virginia based company commercializing unique LBS for the web content, public service alerting, and merchandising and promotion markets. SquareLoop's platform provides the only broadcaster/receiver model for location-specific and time-specific delivery of Internet content and information to cell phones and mobile devices. This contrasts with the industry's current method of "continuous tracking" of targeted individuals to determine location. The SquareLoop solution ensures privacy and anonymity. Managed by industry veterans, the company partners with content providers and information sources to enhance the value and relevancy of information.

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